Speakers included social media gurus from across the UK including Sarah Hartley, Guardian Local Launch Editor (Guardian), Ann Longley, Digital Strategy Director (Mediaedge:cia), Sarah Lundy, e-Marketing Manager (Lancashire & Blackpool Tourist Board) and Simon Collister, Head of Non-Profit & Public Sector (We Are Social).
So what did I learn, here is a quick run down:
– Listen, listen, listen
– Understand who you are trying to speak to and why? What are the objective?
– Converse with your audience – as they are probably already out there talking about you… not that you need to feel paranoid about it!
– Engaging with communities is a powerful way to create social capital
– The impacts of social media are measurable (to a degree)
– No one needs a Twitter strategy (don’t believe those who tell you other wise)
– Social media must be integrated into your overarching communications plan – it does not sit alone in it’s own social media silo
– Listen again!!!
– Oh and that one of Visit Lancashire‘s top tweets was “In her saucy tattooed sailor outfit Onion (the miniature bull-terrier) will be the face of…” I’ll leave you to fill in the blank.