I recently attended the Culture Geek conference, the first in a series of events focused on the digital side of the arts. Here’s a quick run down of my key take-aways from each of the day’s speakers.
Andy Levey – Cirque du Soleil
Look to insert your brand at each stage of the ‘engagement cycle’ for example before the event >> during >> after >> before the next event.
With live streaming you need a campaign to drive people’s interest to watch in advance – it’s not a case of build it and they will come.
Ellen West and Jamie Tetlow – Royal Opera House
The Royal Opera House developed their new website using a data driven and evolving prototyping approach. The key to the new site was to make functionality core, preceding ‘looks’.
Jill Colvin – Sydney Festival
Simple but spot on the Festival’s social media motto “Tweet good stuff”
Tijana Tasich and Elena Villaespesa – Tate
Help colleagues become stakeholders in an analytics culture within your organisation. To do this get them to feed in their metric requirements: activity, strategic goal, objectives, metrics, target
Shamir Allibhai – Doha Film Institute
The Institute are beginning to use tools such as Storify to curate tweets, posts, photos etc. in order to bring a narrative back to social media content.
Julia Kenyon – BBC Worldwide
Embrace fans and their love for your brand by being generous, sharing and fuelling their passion.