I recently went through the process of Myers-Briggs profiling. For those unfamiliar with Myers-Briggs it is a form of psychometric testing developed during World War II when it was believed that “knowledge of personality preferences would help women who were entering the industrial workforce for the first time to identify the sort of war-time jobs that would be “most comfortable and effective”.
The ‘test’ identifies an individual’s Myers-Briggs Type Indicator (MBTI), “the underlying assumption of the MBTI is that we all have specific preferences in the way we construe our experiences, and these preferences underlie our interests, needs, values, and motivations.”
The results showed that my ‘type’ is INTJ (Introversion/Intuition/Thinking/Judging), which according to the (always reliable) internet means there’s a dinner party going on in my brain where the guests are: Stephen Hawking, Mark Zuckerberg, Angela Lansbury, Martina Navratilova, Jane Austen, Ellen Ripley, Batman, Dexter and (perhaps mostly worryingly) Hannibal Lecter!
So all this got me thinking about what an INTJs top tips for the social media battlefield might be… so here goes:
I – Reflect, act, then reflect again. With social media there can be a hell of a lot of ‘noise’ which can appear to be non-stop. Take a moment to step back, to listen, to evaluate (to breathe) and to refresh.
N – Think about the bigger picture. Where does social media fit in and support your overall mission, vision and values? Social media doesn’t sit it a vacuum so what are the objectives for the longer term that will have a positive impact on our organisations.
T – Analytics is a girl’s (and a boy’s) best friend therefore use data to inform decisions in a consistent way that enables you to take action – what works? what doesn’t? how can we get better? how can we achieve our desired outputs?
J – Have a plan and develop you content calendar, give yourself a structure to work to (even if you change it) it helps provide direction and something against which you can track progress. Where are we now? > Where do we what to get to? > How are we going to get there? > Have we got there? > What should we do next?