If you have been in and around the streets of Manchester recently you might have caught a glimpse of this little not so little chap on everything from billboards to buses. This nappy wearing lovely rampaging through Manchester is promoting the new Manchester Children’s Hospital.

The campaign works perfectly for the fresh and funky look of the new hospital which opens this week, and will treat up to 35,000 children from across the region each year. So a big thumbs up to Central Manchester University Hospitals NHS Foundation Trust in both medical and marketing advances.

For more information visit www.borninmanchester.co.uk